Consulting · Netherlands

Operations that actually
work for you

Streamline Lab AC helps agencies and companies organise their operations and transform internal processes through smart automation and AI.

Services built
around your reality

Every engagement starts with understanding how your team actually works, then building the systems that make that work better, faster, and more sustainable.

01
Operations Structuring

Bringing clarity to how your business runs. I map your current state, identify where friction lives, and redesign the structure so your team can scale without chaos.

02
Process Improvement

Turning slow, manual, or inconsistent processes into lean workflows. From client onboarding to internal handoffs: I find what's broken and fix it properly.

03
Workflow Automation

Building automations that run in the background so your team doesn't have to. I design and implement no-code and low-code solutions that connect your tools and eliminate repetitive work.

04
AI Integration

Embedding practical AI into your existing operations. Not hype, but tools that save time and add real value: from AI-assisted workflows to intelligent reporting and decision support.

Aleksandra
Cugalj

NL
Based in the Netherlands
12+
Agencies & clients

I'm the founder of Streamline Lab AC, an independent consulting practice based in the Netherlands. I work with agencies and companies that are growing fast and starting to feel it in the cracks of their operations.

My work sits at the intersection of people, process, and technology. I don't just deliver recommendations in a slide deck. I get into the detail, work alongside your team, and build systems that actually get used.

Whether you need to restructure how your agency delivers client work, automate the administrative overhead that's slowing you down, or understand how AI can realistically help your team: that's where I come in.

I believe good operations are invisible. When they're working, no one notices. That's exactly the goal.

How I work

A clear process,
every time

No two clients are alike, but the approach is always the same: understand first, then build.

01 Discovery Map current state 02 Diagnosis Find the real gaps 03 Design Build the solution 04 Deliver Implement + hand over
01
Discovery

I start by getting a full picture of how your business runs today, through interviews, documentation, and process mapping. No assumptions.

02
Diagnosis

We identify the real bottlenecks, not just the symptoms. I prioritise by impact and effort so we focus on what will actually move the needle.

03
Design

I design new workflows, systems, or automations in collaboration with your team, so the solution fits your reality and gets real buy-in.

04
Deliver

Implementation, documentation, and handover all included. I don't disappear after the design. I make sure it works before I leave.

Real results,
real clients

A sample of engagements across agencies, CRM migrations, web builds, and operations from the ground up.

Analytics Automation
Praize Studio

Fully automated affiliate reporting pipeline for a performance PR agency. Replaced manual CSV exports and slide-building with AI-generated reports, dynamic branding, and a draft-to-send delivery flow.

70-90% reduction in manual reporting time per client
CRM Build
Praize Studio

Migrated a boutique PR agency from scattered Google Sheets into a centralized multi-pipeline CRM in GoHighLevel, with per-client pipelines, unified contacts, and branded email infrastructure.

6-8 hrs saved per week on manual spreadsheet updates
Full Operations Build
Really Good Videos

Built a complete operations hub for a high-end video production studio: CRM, automated contracts, Mercury invoicing via Make.com, calendar system, and lead capture logic, all integrated from scratch.

8-10 hrs saved weekly across contracts, intake, and tracking
Marketing Workflow Rebuild
Early PR

Rebuilt the entire marketing and sales backend for a boutique communications agency: automated lead qualification, CRM migration from Mailchimp, hiring pipeline, calendar infrastructure, and ad attribution setup.

100% of lead intake automated, inbox routing eliminated
AI Process Automation
Flairwood

End-to-end pipeline rebuild for a cabinetry and construction firm: AI-powered bid detection from email, automated RFI collection, pricing logic, proposal generation, and invoicing via Make.com.

0 manual steps from email bid to proposal generation
Platform Migration
Halford Hoops & Precision Therapy

Full asset-by-asset migration from a vendor-controlled GHL instance to a self-owned system for a sports coaching brand. Rebuilt funnels, courses, memberships, payments, and website from scratch.

5 platforms consolidated into one owned system
Platform Migration
Sabrina Zohar

Complete Squarespace → GoHighLevel migration with zero downtime for a 7-figure podcast host and author. Moved courses, funnels, website, and member access seamlessly — existing participants saw no interruption throughout the entire transition.

0 downtime during full Squarespace → GHL migration
Read review
Workflow Optimisation
Jive PR + Digital

Streamlined operations for an award-winning Canadian PR and influencer agency: consolidated five tools into GoHighLevel, automated contracts, invoicing, follow-ups, and synced Notion and Slack.

$400/mo saved in tool costs, 70% fewer manual tasks
Revenue Operations
Carbon Box Media

Built out GHL from scratch for a media agency, including full CRM setup, pipeline configuration, and automated revenue and sales reporting, replacing manual spreadsheet tracking with live dashboards.

Live revenue dashboards replacing manual sales tracking
CRM Migration
The Future of Agency

Migrated the entire agency from HoneyBook to HubSpot: rebuilt pipelines, contacts, and automations, then connected Asana for project management, creating a single source of truth for client delivery.

2 platforms unified into one connected client-to-delivery system
CRM Build
Jive PR + Digital

Set up GoHighLevel CRM from scratch for an award-winning Canadian PR and influencer agency — custom pipelines, contacts database, and automated follow-up sequences, giving the team a single hub to manage clients and deals.

GHL full CRM build alongside workflow automation
Read review
CRM Setup
X10 Ventures

Designed and built a GoHighLevel CRM for an early-stage venture studio: pipeline architecture, contact management, deal stages, and sales sequences, built from zero to match their growth model.

GHL CRM architecture built from the ground up
CRM Build
Really Good Videos

Built out GoHighLevel CRM for a high-end video production studio — lead intake forms, client pipelines, automated follow-ups, and contact tagging to support their sales and delivery workflow end-to-end.

GHL CRM powering lead capture and client management
CRM Migration
Digilatics

Migrated the agency's CRM data from HubSpot into a restructured system, cleaning and re-mapping records, rebuilding pipelines, and ensuring a clean handover with no data loss or duplicates.

HubSpot CRM data cleaned and migrated with zero data loss
CRM Build
Maverick Creative

Full GoHighLevel CRM setup for a creative agency — pipeline configuration, contact structure, lead intake, and automation sequences built to support sales and client management from day one.

GHL end-to-end CRM built from scratch
CRM Build
Flairwood Inc

GoHighLevel CRM setup for a cabinetry and construction firm — contact management, project pipelines, and client intake flows built to give the team visibility across active bids and ongoing projects.

GHL CRM built alongside full automation pipeline
Operations Setup
X10 Ventures

Set up GoHighLevel and ClickUp for an early-stage venture studio, designing the CRM architecture, sales pipeline, and project tracking workflows from zero, aligned to their growth model.

0 → Full CRM and PM stack built from the ground up
Data Migration & Ops
Digilatics

Full operations restructure: migrated spreadsheets and data from HubSpot into ClickUp, built n8n automation flows to keep systems in sync, and reorganised internal ops around a single project management hub.

3 tools integrated and synced via custom n8n automation
E-commerce Strategy
HeyCarson — 100+ Shopify Clients

As Head of Sales & Customer Success, led client strategy across 100+ Shopify store owners — from store audits and conversion optimisation to client journey mapping, onboarding systems, and retention workflows.

100+ Shopify stores improved across 5 years
Landing Page Development
Sabrina Zohar

Built a full book launch landing page for Why Am I Like This? in GoHighLevel — 10+ custom coded sections, mobile-responsive design, Meta Pixel event tracking, animated UI components, and conversion copy ahead of the October 2026 hardcover release.

10+ custom coded sections built for the book launch page
View book launch page →
Own Venture
HelloLoomi

Founded and operate HelloLoomi, an independent Shopify store — managing product strategy, operations, and customer experience end-to-end. A practical application of everything I advise clients on.

Owner helloloomi.com — built and operated independently
No projects match this filter.
What clients say

In their own words

Aleksandra was absolutely amazing — she and the team built us an epic GoHighLevel system where everything from a lead coming in through our website is automated. They get a 10-part sequence. If they don't show up to a meeting they get put into a different sequence. If they book then they don't close, that goes into a remarketing sequence for emails and ads. Now everything just really works at the click of a button. I highly recommend it to anyone looking for a CRM build.

Megan Vice President, Jive PR + Digital

Thank you for going above and beyond — our book launch wouldn't have been possible without you.

Sabrina Zohar Host, The Sabrina Zohar Show · Author, Why Am I Like This?
Get in touch

Ready to untangle your operations?

Let's have a no-pressure conversation about where you are and what a better version of your operations could look like.

or reach out directly

aleksandra.chugalj@gmail.com